Our Team
Barry Jones
Barry Jones, a Managing Director at SierraConstellation Partners, has over 30 years experience across a broad range of financial functions. He specializes in taking CFO roles with distressed companies, and is an expert in the hands on leadership of organizations navigating significant cash constraints.
Barry started his career in audit with Baker Tilly in London before moving into corporate and international tax with KPMG, becoming an early specialist in the field of transfer pricing. He was subsequently headhunted by Credit Suisse to lead this area, working globally and developing the ability to analyze the value creation of highly complex businesses. Post Credit Suisse, he attended business school and then spent over a decade working as a CFO in Asia in various industries including financial services, industrial manufacturing and consumer products before relocating to the USA in 2019. Prior to SierraConstellation, Barry was CFO of Parallel, a high profile restructuring in the cannabis industry working with members of the SierraConstellation team.
Barry received his MBA from the University of Chicago Booth School Of Business and a in Accountancy and Economics from the University of Newcastle-upon-Tyne. He is a member of the Institute of Chartered Accountants in England and Wales (ICAEW), and has completed the Chartered Financial Analysis Institute (CFA) and Chartered Alternative Investment Analyst (CAIA) programs.
Notable Assignments
- Served as CFO of an Indonesian cement start up, building the first new capacity in the country in over 20 years and selling the business to a leading global player.
- Served as Interim CFO of a Hong Kong based financially distressed baby stroller company with $100m revenue from global operations. Over the course of 9 months, restructured the entire company by cutting overheads / capital expenditure, financing receivables, liquidating excess inventory and renegotiating supplier trade terms. This stabilized the business, provided a runway to returning to profitability and gave the shareholders confidence to recapitalize.
- Served as Financial Adviser to Asia’s leading wealth management company for expats with $700m of AUM, facing an existential crisis due to poor performance and regulatory challenges. Worked with the business owner to develop a plan for the sale of the assets to the UK’s leading wealth manager, and managed the due diligence / legal process. Post transaction joined the acquiring company for 3 years as Asia COO to integrate the business with responsibility for Finance, Operations, IT, HR and Compliance.
- Served as CFO to a US financially distressed cannabis company with $200m revenues across operations in multiple states. Reduced overheads by over $100m, closed unprofitable operations and got the business cash flow positive ahead of foreclosure on the assets by creditors.