Our Team

Lawrence Perkins

Lawrence Perkins, Founder and Chief Executive Officer of SierraConstellation Partners (SCP), has more than 25 years of management consulting and advisory experience with companies undergoing transition. Lawrence has led complicated projects for numerous companies as an interim leader, financial advisor, and strategic partner.

Lawrence has served in a variety of senior-level positions, including Interim CEO/President, Chief Restructuring Officer, Board of Directors Member, Financial Advisor, and Strategic Consultant to numerous middle-market companies and is particularly skilled at assisting clients through bet-the-company situations.

Prior to founding SCP, Lawrence was a Senior Managing Director and regional leader of a national consulting firm where he was responsible for business development, marketing, staffing, and general management of the firm’s western region. Lawrence joined the firm in 2010 when it acquired El Molino Advisors, a company he founded in January 2007 and led as the CEO.

Lawrence began his career in the strategic consulting group of Arthur Andersen after graduating from the University of Southern California Marshall School of Business. He is currently on the board of several non-profits and multiple corporate boards and is a member of the Young Presidents Organization.

Lawrence is the author of the Amazon bestseller Don’t Be A Stranger, where he explores the secrets of strategic relationship building. He provides personal advice on how to create luck in business by offering techniques that can ultimately help readers develop their own enriching community.

In 2023, Lawrence received the Global M&A Network’s Top 100 Restructuring Professionals’ “Distinction in Dealmaking” Award, while SCP received their coveted Boutique Turnaround Consulting Firm of the Year Award as well.

Additionally, Lawrence has led deal teams that have been recognized by top-tiered industry organizations, including:

  • Global M&A Network’s 15th Annual Turnaround Atlas Award, Chapter 11 Restructuring of the Year for NewAge, 2023
  • The M&A Advisor’s 17th Annual Turnaround Award for the Sec. 363 Sale of The One in Bel Air, 2023
  • Global M&A Network’s 14th Annual Turnaround Atlas Awards, Private Equity Acq Deal of the Year for Metco Landscape, 2022
  • The 15th Annual M&A Advisor’s Turnaround Award under the category of ‘Information Technology Deal of the Year’ for Wave Computing, 2021
  • The M&A Advisor’s 15th Annual Turnaround Award, Information Technology Deal of the Year for Wave Computing, Inc., 2021
  • The M&A Advisor’s 12th Annual Turnaround Distressed M&A Deal of the Year for the Chapter 11 Sale of Katy Industries, 2017

Notable Assignments

  • Served as CRO to a publicly traded multi-level marketing company focused on the health and wellness industry. Was responsible for stabilizing operations, addressing a number of pending government investigations, and preserving liquidity to assess strategic alternatives. Led the divestiture and monetization of a non-core operation and worked with an international investment bank to run a successful sale process via Chapter 11, allowing the company to continue as a going concern .
  • Served as CRO to a publicly traded pharmaceutical company focused on testosterone replacement therapy. The company faced liquidity issues following a slow product launch hindered by the COVID pandemic. Worked with the company to preserve cash and facilitate a successful sale process led by an international investment bank.
  • CRO team lead for Wave Computing, Inc. Chapter 11 reorganization. Debtor is a Silicon Valley-based fabless semiconductor and AI technology company that owns MIPS IP core technology. Successfully orchestrated a plan of reorganization that provided liquidity for new product growth while satisfying allowed creditor claims.
  • Financial advisor to a contemporary fashion brand in $150 million recapitalization and out-of-court restructuring. Developed and implemented cash management solution to allow Company to negotiate forbearance with existing senior secured lender and manage through liquidity shortfall.
  • Served as financial advisor to an international manufacturer/designer of apparel under several different brands that sold through wholesale, company retail stores, and a proprietary e-commerce platform. Worked to maximize working capital and provide adequate runway to guide a private out-of-court restructuring and inject capital into the Company to further execute the turnaround plan.
  • Served as interim CEO and CRO to a publicly traded industrial products company with operations throughout the United States. Was responsible for stabilizing operations, identifying strategic alternatives, and ultimately executing the restructuring of the Company. Successfully identified the ultimate buyer and helped negotiate and structure the transaction with the assistance of an international investment bank.
  • Served as interim management to a venture-backed solar system designer and installer. Worked with the board and CEO to support the successful transaction to a strategic competitor through an out-of-court restructuring.
  • Served as CRO to a consumer product manufacturing company, where he was responsible for operating the business through the restructuring that ultimately yielded a return to investors 300% greater than originally anticipated through the sale of the business.
  • Served as CRO to a chain of skilled nursing facilities throughout California that successfully divested its operations to strategic buyers through a second restructuring after it was determined that the first restructuring of the Company was not plausible.
  • Served as financial advisor to a $120 million privately held telecom provider, where he managed day-to-day operations and augmented management through the sale process.